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Why Role Intelligence?

July 28, 2017


Def: Role Intelligence –  The state of having role clarity, accountability and alignment with strategic objectives.

No matter what industry you’re in, roles form the heartbeat of your organisation. Having the right skills on board and spending time on high value activities are critical in boosting productivity and profitability.

Gallup research indicates that clarity of role expectations is a foundation for building an engaged workplace that performs at high levels. Furthermore, according to McKinsey, clear role design and accountability are among the most important drivers of organisational health. Taken together, the Gallup and McKinsey findings underscore how important it is for executives and line managers to address the role ambiguity and ensure that role activity is aligned with strategic objectives.

"Yet, a mere 7% of employees today fully understand their company's strategy and what's expected of them in their role to help achieve company goals."

Robert S. Kaplan and David P. Norton, "The Strategy-Focused Organization," Harvard Business School Press, 2001
Source: McKinsey & Company: Revisiting the matrix organisation

Roles are agile, and are constantly changing to meet business requirements. This means that what employees focus on in the first three months of their role, isn’t necessarily what they focus on in the next three months. How do you as a Manager:

  • Have real insights into what your employees are doing in their roles right now?

  • Communicate changing expectations and ensure that your employees’ activities are aligned every step of the way?

In other words, how does your organisation become Role Intelligent?
What percentage of your workforce understand how their role contributes to organisational strategy? This is where RoleWorks comes in.


“Doing the right thing is more important than doing the thing right.” ― Peter F. Drucker

Would you like to know more about why Role Intelligence is so important? Get our free e-book; a complete must-read guide to building Role Intelligence in your organisation.

E-book available on our Consulting page